Research

Research, inspiration & case studies

What the data says about AI avatars and short-form video — and how creators use them to grow.

RESEARCH · 7 MIN READ

The State of AI Avatars 2026: what 1,200 creators told us

73% of short-form creators now use AI-generated visuals weekly. Consistent character identity — not raw realism — is the #1 predictor of audience trust. We surveyed 1,200 creators on how they build, post, and grow with AI avatars.

CASE STUDY

How a fitness coach 4×ed booked calls with avatar reels

Posting 3 templated avatar videos a week, zero filming days.

By replacing filming days with templated avatar videos, one coach kept a consistent on-camera presence while shipping three reels a week — and quadrupled booked discovery calls over a quarter.

INSPIRATION

12 avatar looks that stop the scroll

The photo styles with the highest save-rate this month.

From editorial studio light to cyberpunk rim glow, these are the twelve photo styles audiences saved most this month — a starting palette for your own character.

RESEARCH

Why 15 seconds is the sweet spot for short-form

Completion-rate data across 40k clips — and what it means for you.

Across roughly 40,000 short clips, completion rate peaks around the 15-second mark before drop-off accelerates — which is why every MyAvatar video renders at exactly 15 seconds.

Put the research to work.

Create your character and start posting consistent avatar content this week.

Start free